Post-Production: 'The Weekend' Poster

Post-Production: Magazine Advert

Research- Magazine Covers

Vibe Magazine

                                           

 Vibe publications was founded by Quincy Jones in 1993. Vibe is suitable for our R&B genre because they are highly recognized within the publishing industry,  especially in the 90s and 2000s, and they feature R&B and other hip hop artists such as; Eminem, Jay-Z, Janet Jackson, Rihanna, Alicia Keys and did a piece of Aaliyah (The influencer of Jazmyn Rose). They also publish topics relevant to the genre like concerts, headphones (especially Beats by Dr. Dre) and constantly advertise and promote it in their magazine. This is targeted at both genders and all races from ages of 17-25 years old with the social grading of a D and E, their secondary audience ranges from 25- late 30s, because the artists they also present on the front cover are also around that same age group.  Relating to Young and Rubicam’s 4C’s theory, the psychographics of the magazine are aimed at aspirers, succeeders and explorers. Aspirers are materialistic and are oriented to image and appearance. This is one of the audiences of the magazine because the mag is supposed to inspire people to be just like the people they put on the front cover and aim to that younger audience because they are more likely to copy others identities to help shape their own. Another audience is succeeders because it is the artist’s who’ve succeeded and want to influence others to succeed by being like them and seeing how successful the artist has become. Vibe appealing to their younger readers and international readers had moved the magazine to be viewed online only back in 2014.

 

NME Magazine

NME magazine is a British music journalism magazine that began publication in 1952. The magazine publishes single charts, film and tv, concerts, interviews with artists and many more categories. NME is free and distributed all over the UK and having our artist Jazmyn Rose on there would cause more fame and potentially a mass audience. By having Jazmyn Rose on here as well establishes her as a British artist as well so everyone (in the UK) would feel relatable to her and feel a bond and this would create a fan following. It has the demographics of 15- late 30s, which fits within Jazmyn Rose's target audience and has a readership, according to statista.com, of 971,000 in 2017.

 

Storyboard

First edit, Feedback sheets, Reflection

First Edit Footage:

Feedback:

Feedback 1: I really like the window scene and the costumes as we see how well you've represented the artist in various ways. Need to establish an ending because the video cuts off suddenly at the end. There is a gap at the beginning that should be filled.

Feedback 2: I love the locations used, it shows you've put a lot of thought into it. However, the lip-syncing is off. I think you should have the phone scene a bit slower so the audience have time to fully read it.




Feedback 3: The rooftop scenes are my favourite and I love the scene when the artist is in the alley way and the focus hits back on the beat. But there are some blurry scenes in the video and I didn't think the shot near the end with the artist standing in front of grey wall with the red light worked. It looked like the actor wasn't into it. Also there needs to be more shots of the boyfriend and the artist.




Feedback 4: There needs to be shots between the artist and the guy because it doesn't make sense and I'm thinking why is she getting upset? Does she know this guy? So that's the only thing I would want to see more.




Feedback 5: I think there should be less shots of the artist in red and add more locations, because it looks like hardly any filming has been done because you've been using the same shots. I think to improve this would be too find more locations and apply more outfits or if you have the footage already then reduce the number of shots with the red shirt and replace them with different ones. Other than that, I thought it was enjoyable to watch.


Reflection: After listening and reading through the feedback comments I realized that the constant theme throughout was that the audience really liked the locations used and some liked the costume choices. However, A few said that they wanted to see more of the male character with the artist, Jazmyn Rose, and stated that there were too many red shirt scenes with the artist. I completely agree with what they are saying and will reflect upon it so moving forward the music video is understood more clearly. Also working with the artist more and trying to improve on the lip-syncing is really important.

Pre-Production: Digipak Insert Designs

Research/Pre-Production: Typography

The typography we tried to go for was an edgy, old-school font as we saw it would be suitable for our R&B genre. However, because we also knew that it was a song about love and the artist was supposed to have a few scenes where she was supposed to be vulnerable, so we had also looked for a handwritten font as it's more personal.  After dismissing this idea, we then wanted to give a stronger approach to the artist because majority of the narrative Jazmyn Rose is to have a confident persona. We did this by searching for bolder fonts to make it seem more powerful and superior, though they seemed quite plain (from examples above), so we scoured through several categories upon the site, Fontspace.com. We searched through; trendy, sans-serif, handwriting, modern, techno and a few others and find the various fonts above.

 After a while we had stumbled upon this font and thought it was perfect for our genre and narrative because it's bold, simplistic in the way that its easy for people to read and identify and carries an edge to it with the lettering being sliced, it gave it an R&B/Dance genre which we really liked. With this being associated with the artist's name it makes her look fun and adds hints of mystery because she is a new found artist, so no one knows anything about her and this font is the first step to reinvent her character.

We wanted to focus on giving the attention to the artist's font because we want the audience to be staring at that and becoming familiar with the artist's name. So even though ‘The Weekend’ dot is still bold, it’s thinner than the artist’s name and has no decorative edge to it. However, works very well in the production and ancillary tasks because they have a more creative background and we just just wanted to keep one thing simple which in this case the song’s font.