Vibe Magazine
Vibe publications was founded by Quincy Jones in 1993. Vibe is suitable for our R&B genre because they are highly recognized within the publishing industry, especially in the 90s and 2000s, and they
feature R&B and other hip hop artists such as; Eminem, Jay-Z, Janet Jackson, Rihanna, Alicia Keys and did a piece of Aaliyah (The influencer of Jazmyn Rose). They also publish topics relevant to the genre like concerts, headphones (especially Beats by Dr. Dre) and constantly advertise and promote it in
their magazine. This is targeted at both genders and all races from ages of
17-25 years old with the social grading of a D and E, their secondary audience
ranges from 25- late 30s, because the artists they also present on the front
cover are also around that same age group. Relating to Young and Rubicam’s 4C’s theory, the psychographics of the magazine are aimed at aspirers, succeeders and explorers. Aspirers are materialistic and are oriented to image and appearance. This is one of the audiences of the magazine because the mag is supposed to inspire people to be just like the people they put on the front cover and aim to that younger audience because they are more likely to copy others identities to help shape their own. Another audience is succeeders because it is the artist’s who’ve succeeded and want to influence others to succeed by being like them and seeing how successful the artist has become. Vibe appealing to their younger readers and international readers had moved the magazine to be viewed online only back in 2014.

NME Magazine

NME magazine is a British music journalism magazine that began publication in 1952. The magazine publishes single charts, film and tv, concerts, interviews with artists and many more categories. NME is free and distributed all over the UK and having our artist Jazmyn Rose on there would cause more fame and potentially a mass audience. By having Jazmyn Rose on here as well establishes her as a British artist as well so everyone (in the UK) would feel relatable to her and feel a bond and this would create a fan following. It has the demographics of 15- late 30s, which fits within Jazmyn Rose's target audience and has a readership, according to statista.com, of 971,000 in 2017.