Target Audience Profile

Target Audience Profile

The target audience for the music video are demographically aged between 16-22 and predominately female with a black ethnicity. Furthermore, I would suggest that the psychographics of this target audience would possibly be from an interest in dance to being an aspiring RnB artist themselves. The reason for a younger target audience is due to the fact that the protagonist herself is very young and is between the age barriers of 16-22, using a young protagonist creates a direct relationship towards the audience and therefore the audience can sympathise more with the character. Also, the choice of clothing’s gives the impression of young culture especially in RnB and therefore would attract an older audience who would listen to early 2000 RnB and it’s legends who shared a similar style. Moreover, the demographics of the target audience would predominately be female because the narrative as well the protagonist are feminine, the narrative reflects on a manipulative love/ relationship and is based on a females point of view which would also reflect on the female audience therefore it would be easier to connect with a female than a male. The target audience would as well be mostly black because the genre itself became very cultured around the black population, according to www.georgiaencyclopedia.org/, ‘rhythm and Blues (R&B), combines soulful singing and a strong backbeat, and was the most popular music created by and for African Americans between the end of World War II (1941-45) and the early 1960s’. This statement is evident that the genre of music is actually based on black culture and from my opinion became extremely successful around the 1980s- 2000 due to artists such as Aaliyah, R Kelly, Destiny’s Child, SWB and many more influencers.