Andrew Goodwin- voyeuristically

Despite, the constant theme of Laura Mulvey’s ‘Male Gaze’ theory, the MV also features Goodwin’s theory of a media context being of a ‘voyeuristic’ content. Present in the video, is the five women working in construction with minimal clothing and working/dancing seductively to catch the attention of the men. It’s as if both genders are watching each other secretively. However, in this context, it can be argued that it is ‘voyeuristic’ due to the fact that while the men are spying on the girls, they don’t know that the girls do know that the men are in deed watching them. The girl group subvert the typical conventions of music videos, as they are the dominant ones and pretend like they don't know what's going on but they really do, giving them the upper hand as they manipulate the men in this situation. The target audience is from the ages of 15- early 30s, with the social grading from E-B1, because this is generally the range for the age group of said music video and is more relatable to that group in particular, because the video reflects on the psychological needs of Maslow's Hierarchy of Needs for Love and Belonging and Self-esteem.

Within ‘Privacy’ the camera acts as a spy, as it follows and watches as Chris Brown is engaging in his private activities. In the beginning, it [the camera] looked as if it was hiding behind the wall watching the female and Brown enter the elevator. Applying, Male Gaze theory, I believe that the camera is a heterosexual male delving into this private engagement out of pure curiosity. This is seen when, the camera, furthermore follows them out to a corridor and watches as the female stripes off a piece her clothing and tracks them to a room, where an amplification of fascination happens, where several females are seen wearing barely any clothing.

 Within the music video, we see the theory as it's giving us the protagonist's prospective of a group of women dancing provocatively and being sexualized by the camera's angles on the screen. The song is about apologizing to not just a girl, but to everyone and giving second chances. However, as he is apologizing it also contradicts his message as he still sexualizes the females to try and get his point across. The video features close ups of the dancers moving their hips and uses mid shots, almost as if they're used to compare or 'size up' the dancers. Majority of the New Zealand Crew dancers wore minimal clothing which is also seen when lined up. Furthermore, throughout the famous music video with 2,845,614,999 views on YouTube, (making it the fourth most viewed video on the site), is constantly seen following the same girls with the minimal clothing, as presented below.