Friday, 5 January 2018

Andrew Goodwin's theory- Illustrative, Amplifying, Contradicting

Illustrative- 'Pony' by Ginuwine



The song 'pony' by Ginuwine shows his sexual actions through illustrating them as riding a mechanical bull in an all-American bar. The lyrics "Ride it my pony, My saddles waiting, Come and jump on it" compared to the music video this act is performed by another on a mechanic bull immediately portraying the lyrical interpretation.


















Amplifying- 'Gucci Gang' by Lil Pump





Within the 'Gucci Gang' music video a lot of the video is amplified to fit the fast beat song. There is no storyline presented, just the concept of everyone is wearing Gucci to appeal to the song's name.  The song is said to have no meaning and the strong beat behind the lyrics is what amplifies the music video and makes it more appealing to watch by the viewers.  As of April 2018, the song has been viewed 644,308,848 times on YouTube.





Contradicting- 'Work' by Rihanna ft. Drake



The music video follows Andrew Goodwin's theory of contradiction because the lyrics and the music video suggest to completely different things. Whilst the music video suggests that she wants to have a good time, the lyrics behind the video connote heartbreak and a potential reunion between the two. Even in the second video that was linked to the first, there is still no actions made towards illustrating the lyrics and Rihanna still dances with Drake. Overall, there is no illustrating of the song's lyrics and the two music videos comply to Goodwin's contradicting theory.







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