Pre-Production: Team Typography designs

In the picture above, listed is a few designs drawn by one of our crew members, Shannon. She wanted The artist’s font to be pointy so this could connote danger (maybe representing the thorns in the rose). Furthermore, she drew a rose to replace the ‘o’ in the artist’s stage name because it linked to synergy as on the digipak, music video and advert we were planning to have roses in all three so it’s the same and the media products promote each other. Also the rose is also a representation of her last name. Moreover, we went for bolder options because we wanted he artist’s name to stand out and promote absence of ‘confidence’ about the artist. The use of green is for nature, which is a significant part in the music video, and the symbolism behind green is jealousy. The narrative of the music video is all about Jazmyn Rose’ jealous towards her love interest’s girlfriend, so the use of green just made sense to use. Lastly, the billboard sign of Jazmyn Rose was to appeal to Andrew Goodwin’s ‘Star’ theory and just make it seem like the whole show was about Jazmyn.

The reasoning behind the ribbon is because it connotes love and quite personal. This is supposed to link to the romance aspect of the music video and seen as someone who's had their feelings hurt. Even though both colours are an indication to romance, pink symbolizes something quite delicate and sweet, whereas red connotes seduction and danger. These colours contrast in terms of the symbolism behind them, but works strikingly well. Furthermore, the rose petals at the end symbolizes that they are floating away, just how Jazmyn Rose feels in the video as she feels her love interest is pulling away from her.

The record print above is to represent that she is a new signed artist and the type of record used is supposed to indicate that she is quite old-school (Aaliyah being the influence of Jazmyn Rose). The rose in the middle of the record is to link synergy throughout all the media products and promotes part of the artist's persona of being seductive and having power.