The typography we tried to go for was an edgy, old-school font as we saw it would be suitable for our R&B genre. However, because we also knew that it was a song about love and the artist was supposed to have a few scenes where she was supposed to be vulnerable, so we had also looked for a handwritten font as it's more personal. After dismissing this idea, we then wanted to give a stronger approach to the artist because majority of the narrative Jazmyn Rose is to have a confident persona. We did this by searching for bolder fonts to make it seem more powerful and superior, though they seemed quite plain (from examples above), so we scoured through several categories upon the site, Fontspace.com. We searched through; trendy, sans-serif, handwriting, modern, techno and a few others and find the various fonts above.
After a while we had stumbled upon this font and thought it was perfect for our genre and narrative because it's bold, simplistic in the way that its easy for people to read and identify and carries an edge to it with the lettering being sliced, it gave it an R&B/Dance genre which we really liked. With this being associated with the artist's name it makes her look fun and adds hints of mystery because she is a new found artist, so no one knows anything about her and this font is the first step to reinvent her character.
We wanted to focus on giving the attention to the artist's font because we want the audience to be staring at that and becoming familiar with the artist's name. So even though ‘The Weekend’ dot is still bold, it’s thinner than the artist’s name and has no decorative edge to it. However, works very well in the production and ancillary tasks because they have a more creative background and we just just wanted to keep one thing simple which in this case the song’s font.
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